Hapag-Lloyd unveils its new Strategy 2030

Hapag-Lloyd announced its Strategy 2030, which is a roadmap for the company's pursuit in quality leadership, sustainability, innovation, and operational efficiency.

Hapag-Lloyd said that over the past five years, it has made progress in customer satisfaction, financial stability, and market expansion, particularly in key growth regions such as India and Africa.

The German carrier said that Strategy 2030 is the result of in-depth market analysis and customer insight, as well as extensive internal collaboration, including input from the company’s global experts. Additionally, it is dedicated to delivering outstanding customer service, while prioritising environmental responsibility and innovative digital solutions to navigate the ever-changing global landscape.

Hapag-Lloyd’s Strategy 2030 is built on five core pillars; Fleet, Service Network and Terminal Portfolio Upgrade, Solidifying Standing among Top-5 Global Container Lines, Service Quality Enhancement, Sustainability and Performance.

The Hamburg-based box line aims to continue its investments in fleet, service network and terminal portfolio, while it wants to increase its share of inland transport in direct support of its core business.

Additionally, Hapag-Lloyd aims to cement its position among the top-5 global container lines and reinforce its presence in key markets, including Africa, India, Southeast Asia, and the Pacific trade.

Moreover, Hapag-Lloyd said it will double down on its quality strategy, aiming for an on-time delivery rate of more than 80% and strengthening operational excellence, customer care, and ease of doing business. "The Gemini Cooperation with Maersk will be an important step towards this goal, as will the strengthening of internal processes," stated the company.

Furthermore, the German liner operator noted it is committed to reducing absolute greenhouse gas emissions by around one third by 2030 and achieving net-zero fleet operations by 2045.

Last but not least, Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions, increasing productivity, maintaining a razor-sharp focus on performance and cost optimisation, developing the workforce, and attracting talents.

“We are very proud of our Strategy 2030, a testament to our unwavering dedication to quality, sustainability, and customer satisfaction," highlighted Rolf Habben Jansen, CEO of Hapag-Lloyd.

He went on to add, "We operate in a very dynamic industry marked by shifting customer needs, so a resilient strategy is essential. Strategy 2030 positions us to thrive and lead as one of the top global container lines. With it, we will not only enhance the value we deliver to our customers and partners, but also make a meaningful contribution to the decarbonisation of our industry. It is our most ambitious strategy to date.”

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